This project focused on creating a brand identity that reflects the experience clients receive. The direction needed to feel clean and considered, without coming across as cold or overly clinical. The final brand strikes a balance between softness and structure, helping position the business as both trustworthy and high quality.

• Create a brand that feels calm, welcoming, and professional

• Balance a soft aesthetic with a more elevated feel

• Attract clients who value quality and experience

• Ensure the brand works across social media and in salon

• Build a recognisable and consistent identity

• Full brand identity including logo suite, colour palette, and typography

• Brand guidelines

• Social media direction

• Supporting brand assets