Lightning Health Services is a mobile exercise physiology provider based in Perth, offering personalised care through movement and rehabilitation. The client approached me to create a brand identity that felt approachable, empowering, and reflective of the values at the core of their work—compassion, trust, and education. With a focus on mobility and meeting clients where they feel most comfortable, the brand needed to feel warm, supportive, and professional without leaning too clinical.

The main objective was to

• build a brand identity that would set Lightning Health Services apart in a growing health and wellness space, while clearly communicating the mobile nature of their services.

• The brand needed to appeal to a diverse audience—from parents of children with disabilities to chronically ill individuals—while still feeling youthful, trustworthy, and full of positive energy.

• Visual storytelling, clear messaging, and subtle coastal inspiration helped guide the tone and direction.

The final brand package included a

• custom logo suite, color palette, typography system, hand-drawn brand pattern, and a selection of branded mockups.

• A mini brand guide

• Marketing collateral like business cards and letterhead templates.