The branding process
Designing with purpose means taking the time to truly understand your vision and working together every step of the way. My design process is built on open communication, collaboration, and creativity, ensuring that the final result meets and exceeds your expectations. Here’s how we make it happen—from the first conversation to the final handover.
01 Discovery
Once you’ve submitted an inquiry through my booking form, I’ll be in touch to schedule a Discovery Call—if your project feels like a good fit. This call is our first step in setting the stage for a meaningful collaboration. We'll connect, explore your vision, and align on goals.
My focus is to understand your brand’s purpose, target audience, and overall design needs. I’ll ask thoughtful questions to uncover your goals, values, and desired outcomes—think of it as a relaxed, insightful conversation to make sure we’re a great match.
Following the call, I’ll send over a project proposal outlining deliverables, scope of work, and next steps. Once approved, you'll be onboarded to my Notion Client Portal to finalize the contract and settle a 50% deposit invoice—then the creative journey begins!
02 brand
strategy
Depending on your chosen package, we may begin with a dedicated Strategy Call to dive deeper into the foundation of your brand. This phase is all about aligning your vision with a clear, strategic direction.
Following our session, I’ll conduct design research and present 2–3 Style Direction Moodboards tailored to your brand. These moodboards include typography, colour palettes, and layout inspirations—giving us a visual roadmap to ensure we’re on the same page from the start.
Once you've selected a direction, I’ll translate that vision into design, setting the tone for the creative work ahead.
03 Creation
Armed with strategic insights and your completed Briefing Questionnaire, I begin the creative development. This is where the ideas start to take shape through brainstorming, sketching, and experimenting with different concepts.
Sketching is a crucial part of my process—it helps me filter through ideas and arrive at those “aha” moments. From there, I explore colour palettes, typography, imagery, and layouts, refining the design until it captures the essence of your brand.
Throughout this phase, you’ll be involved in reviewing and refining concepts to ensure we’re creating something that truly resonates with your vision.
04 showcase
Now it's time to bring it all together. I’ll present your brand identity in a detailed Brand Presentation, walking you through the concept, design rationale, and creative evolution behind the final look.
We’ll review everything together on a call, giving you the opportunity to share feedback and ensure you're fully aligned with the direction. Two rounds of revisions are included to fine-tune the design—or, if needed, we can explore a fresh concept. The goal here is clarity, confidence, and excitement about your new brand.
05 finalize
& off-boarding
Once the design is approved and the final 50% invoice is completed, I’ll deliver your full Brand Guidelines Document along with all final design assets, formatted for both digital and print use.
You’ll also be invited to share feedback on our collaboration—your input means a lot and helps me continue to grow.
With your polished new brand ready to go, you're all set to launch confidently and make your mark!
Post ProjecT Support
Even after delivery, I offer post-project support. Whether providing additional guidance, assisting with implementation, or offering design support, I strive to maintain long-term relationships with my clients. So always feel free to message me!
Does this all Sound Good?!
Book in for a Discovery Call with me.
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