The branding for Essier was designed to reflect the company's core values of sustainability, reliability, and sophistication. The visual identity combines earthy tones, natural textures, and a sleek, modern aesthetic to communicate the brand’s eco-friendly mission while maintaining a premium feel. The goal was to create a brand that not only speaks to environmental responsibility but also resonates with customers seeking stylish and long-lasting decking solutions.

• Develop a strong and modern brand identity that aligns with Essier’s sustainability mission.

• Create a visual language that blends nature-inspired elements with a premium, architectural feel.

• Ensure brand consistency across all touchpoints, from packaging to marketing materials, to establish credibility and trust.

• Appeal to environmentally conscious consumers and industry professionals through a polished and professional brand presence.

• Logo design (primary and alternative versions)

• Color palette and typography selection

• Brand patterns and graphic elements inspired by nature

• Packaging design for product samples and promotional materials

• Business cards and stationery design

• Brochure and marketing collateral

• Social media branding assets

• Brand guidelines for consistent application