Elements Therapy came to me looking for a brand refresh that better reflected the work they do and the way they support families. As a service that works closely with children, parents, and schools, it was important that the brand felt professional and trustworthy while still being warm and approachable.

The goal was to create a clear and confident identity that would work across both professional documents and everyday communication. This included everything from reports and assessments through to social media and client-facing materials. The final brand brings a sense of clarity and calm to the business while still feeling supportive and human.

The main objective was to

• Create a brand identity that reflects the supportive and practical nature of Elements Therapy’s work.

• Develop a look and feel that feels professional and trustworthy while still being approachable for families.

• Build a flexible visual system that can be used across reports, documents, social media, and other everyday materials.

• Create a brand that can grow with the business as it continues to expand its services over time.

The final brand package included a

• Primary logo and supporting logo variations

• A considered colour palette designed to feel warm and professional

• Typography suited to both professional documents and everyday content

• Mini brand guidelines/brand sheet

• Full file package for print and digital applications