This project focused on creating a brand identity that captures the nostalgia of vintage footy culture while still feeling relevant now. The direction leaned into bold, slightly imperfect typography and a more relaxed visual style to reflect the character of vintage tees. The final brand feels recognisable, easy to apply across apparel, and true to the culture it represents.

• Capture the nostalgic feel of vintage AFL culture

• Create a brand that feels authentic and not over designed

• Build a recognisable and flexible identity for apparel

• Appeal to a casual, sport and streetwear crossover audience

• Ensure designs translate well onto tees

• Full brand identity including logo suite, colour palette, and typography

• Apparel graphics and design direction

• Mockups and brand visuals

• Supporting brand assets