Hill Co. Lab approached me looking for a brand identity that matched the level of clarity and structure they bring to their clients. They didn’t want anything overly corporate or stiff; instead, a minimal, smart and refined brand that feels fresh, modern and elevated.

This project centred around creating an identity system that communicates strategy without feeling overwhelming, making Hill Co. Lab stand out as a guiding partner for businesses ready to level up. The final branding is intentional, cohesive and built to scale across digital platforms and client-facing collateral.

The main objective was to

• Develop a clean and confident visual identity that reflects Hill Co. Lab’s strategic, structured approach.

• Create a strong, trustworthy presence that resonates with small–medium businesses seeking direction and clarity.

• Build a flexible branding system that works smoothly across social media, documents, presentations, and future website touchpoints.

• Communicate the studio’s core values: clarity, intention, professionalism and growth.

The final brand package included a

• custom logo suite, color palette, typography system, hand-drawn brand pattern, and a selection of branded mockups.

• Iconography and supporting brand marks for digital use

• A mini brand guide

• Social media templates (announcements, insights, client wins)

• Marketing collateral like business cards and letterhead templates.