Steadi came to me looking for a brand identity that clearly communicated reliability and well-being while standing out in the supplement space. They wanted a design that felt modern and clean, but also warm and approachable, giving customers confidence in the product and the brand.

The project focused on creating a visual system that works across packaging, digital platforms, and marketing materials, helping Steadi feel consistent, professional, and aligned with their mission of supporting balanced lifestyles

The main objective was to

• Create a brand identity that communicates health, balance, and trustworthiness.

• Build a visual presence that stands out in the supplement market while remaining approachable.

• Develop a flexible system for packaging, social media, and marketing collateral.

• Reinforce Steadi’s core values of reliability, wellness, and everyday support through colour, typography, and brand marks.

The final brand package included a

• Primary logo, secondary logos, and a versatile monogram

• Colour palette combining grounding neutrals with fresh, energising accents

• Typography system that balances clarity with approachability

• Packaging concepts for supplement sachets and packets

• Mini brand guidelines/brand sheet

• extensive brand guidelines

• landing page website design

• Full export-ready files for print and digital use