Beach Shack Burger Co. is a vibrant, beach-inspired burger brand that captures the essence of laid-back coastal dining. The project focused on developing a bold and inviting brand identity that reflects the fresh, fun, and casual nature of the business while ensuring consistency across all touchpoints.

• Develop a strong visual identity that embodies the beachside lifestyle.

• Create a cohesive and versatile branding system for use across various platforms.

• Ensure brand consistency across signage, packaging, and marketing materials.

• Logo design (primary and alternative versions)

• Color palette and typography selection

• Brand pattern and graphic elements

• Packaging design (burger wraps, cups, bags)

• Menu design

• Business cards and marketing collateral

• Brand guidelines for consistent application