Sweet Crumbs is a fictional bakery brand brought to life through a Ready Set Brief design challenge. Specializing in freshly baked cookies, brownies, and sweet treats made with high-quality ingredients, Sweet Crumbs embodies warmth, comfort, and homemade indulgence. The aim was to create a brand identity that captures the joy and nostalgia of freshly baked goods while remaining modern, approachable, and fun.

• Develop a cohesive and memorable brand identity that reflects the essence of Sweet Crumbs: freshness, comfort, and flavour.

• Design a logo that feels warm, inviting, and homemade, while standing out in a competitive sweet treats market.

• Establish a visual direction that appeals to a broad audience, from cookie lovers to gift-givers and everyday treat seekers.

• Communicate the homemade, high-quality, and joy-sparking nature of the products through thoughtful design choices.

• Primary logo design

• Alternate logo and submark

• Colour palette

• Typography selection

• Visual direction for social media (mockups & sample posts)