The Hill Retreat approached me looking for a brand identity that captured the feeling of the space they had created. They wanted something calm, welcoming, and elevated, while still reflecting the relaxed and personal nature of the retreat.

4WD TV Show approached me to refresh their brand identity so it better reflected the energy and professionalism of the show. While the show already had a loyal audience, the visual identity needed to feel more cohesive and adaptable for modern platforms.

The project focused on creating a bold but simple brand system that captured the adventurous spirit of off-roading while remaining clear and versatile. The new branding was designed to work across video content, social media, merchandise, and future marketing materials, giving the show a strong and consistent visual presence.

The main objective was to

• Create a bold and recognisable brand identity that reflects the adventurous and rugged nature of four-wheel driving.

• Develop a clear visual system that works across video content, social media, merchandise, and promotional materials.

• Ensure the branding feels modern and professional while still staying true to the off-road community and lifestyle.

• Provide a flexible logo system that can be used across a wide range of formats and environments.

The final brand and website package included:

• Primary logo design

• Secondary logos and supporting brand marks

• Defined colour palette suited to the outdoor and off-road space

• Typography selection for consistent brand communication

• Brand guidelines outlining logo usage, colours, and typography