This project included both branding and a full website design. The goal was to create a strong and confident brand that matched Lucy’s coaching style, then carry that through into a website that feels clear, easy to navigate, and built to convert. The final result balances structure with personality, making it simple for potential clients to understand the offer and take action.

• Create a confident and results driven brand identity

• Reflect Lucy’s direct and supportive coaching style

• Design a website that is clear, user friendly, and conversion focused

• Build trust with new clients through strong messaging and visuals

• Ensure consistency across brand and website

The final brand and website package included:

• Full brand identity including logo suite, colour palette, and typography

• Website design and build

• Page layouts and user experience planning

• Mobile responsive design

• Supporting brand assets